So while doing what I do best, which is enduring the process of procrastination by the way of surfing the interwebs. I came across one of my favourite images by Barbara Kruger and made a connection that I should have probably made before.

Enter, Supreme.

While Kruger used Futura bold italic in her work and Supreme adopted to Century Gothic bold italic, the connection is still there. I’m not at all saying Supreme ripped off the works of Kruger, I just found it a tad ironic that one of the super brands of street wear today reminded me so much of her work, which called on the criticism of hyper-consumerism in the 80s. But also to think that things probably hasn’t changed, if it had, it was probably for the worst.

Just food for thought.